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Why would Sachin Tendulkar invest in IoT?

Sachin Tendulkar invests in and becomes brand-ambassador of a Bangalore-based IoT company!
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Cricket legend Sachin Tendulkar has taken the plunge to invest in and become the brand ambassador of Smartron India.

What is Smartron?
Smartron has been operating in stealth mode since August 2014 and is set to launch a slew of smart devices and Internet of Things (IoT) products for consumer and enterprise markets in the first quarter of FY 2016-17.
Smartron is headed by Mahesh Lingareddy who is also the co-founder and CEO of Soft Machines Inc, a US-based semiconductor company with operations in US, India and Russia.

The company is riding on the back of the IoT wave by developing products in the areas of smart, sensor, robotics, artificial intelligence, cloud and big data technologies to bring launch smart devices, services and care targeting consumer, enterprise, industrial and infrastructure markets.

Why would Sachin do that?
Tendulkar said, “I have always been fascinated by technology. Smartron’s founding vision for the need for a robust product ecosystem in the country to grow is very impressive. We need to support brands that are designed and engineered in India by our Entrepreneurs and Engineers that ably compete in the global markets. I look forward to being part of the growth journey of Smartron buoyed by tremendous growth opportunities offered by IoT worldwide.”

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